What job seekers are prioritising in 2026
The employment landscape is evolving quickly as we move through 2026. Candidates are approaching the year with a clearer sense of what they want from their careers; greater alignment with their values, more transparency, and opportunities that support long‑term growth. This shift is influencing how employers attract and retain talent in a competitive market.
For employers, understanding these expectations is key to building resilient teams and securing the right people in a skills‑short environment.
This blog explores the themes shaping candidate behaviour and how employers can respond effectively.
The trends defining candidate expectations this year
Recruiters are hearing consistent messages from job-seekers across sectors. These are the areas shaping decisions in 2026.
Skills-first thinking
Candidates are increasingly drawn to roles that recognise their abilities and potential. Many are asking about development pathways, training options, and how a role will support their progression.
Flexibility with clarity
Flexibility remains a top priority, but candidates want specifics. Clear working patterns, expectations, and an honest picture of how flexible an employer is make a significant difference.
Human connection in an AI-enabled workplace
AI is now embedded in recruitment and day‑to‑day work, but people still want to feel understood and supported. According to The Global Recruiter, 43% of younger workers say human interaction remains essential.
Greater transparency
Clear information builds trust and speeds up hiring. When details about salary, progression, or responsibilities are missing, candidates often step back from the process.
What employers need to consider
These trends show how important it is for employers to stay in tune with what candidates genuinely care about. Decisions are being shaped by clarity, culture, and long‑term fit, and recruiters are often the first to hear this directly from job-seekers.
Working closely with your recruitment partner can help you attract the right talent and create a hiring process that feels efficient, transparent, and competitive.
Practical steps to strengthen your hiring approach
- Review your job descriptions with your recruiter to ensure they reflect what candidates value most: clarity, skills, flexibility, and growth.
- Be transparent about working patterns and expectations from the outset.
- Keep the process moving with timely updates and quick decisions.
- Share meaningful insight into your culture, values, and progression opportunities so candidates get a realistic understanding of your organisation.
If you’re reviewing your hiring plans for the year ahead, now is a great time to refresh your messaging and ensure your offer aligns with what today’s job-seekers are looking for.
The Wild Berry team is here to support you in turning these insights into a practical, confident hiring strategy.